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Market Research

Key Fundamentals for a Successful Co-Living Property

1. Public Transportation

Easy access to MRT, LRT, KTM, Monorail and bus services is one of the most important fundamentals for a successful co-living property.

A typical co-living unit normally has at least four to five rooms, but most condominium units provide only two to three car parks. This means not every tenant will have a parking space. Tenants without parking will most likely depend on public transportation to commute to work, attend classes and travel around the city.

Therefore, a co-living property located within walking distance of public transport will be much more attractive and practical.

Why it matters:

Solves the limited-parking problem

Attracts tenants who do not own a car

Helps tenants save on petrol, tolls and parking

Allows tenants to commute conveniently

Expands the potential tenant market

Helps rooms rent out faster

Improves occupancy and tenant retention

Potentially supports better rental rates

For co-living, nearby public transportation is not merely an added advantage—it is often an essential requirement.

2. Universities and Colleges

Universities and colleges create a continuous supply of students who need affordable accommodation close to campus.

Students commonly prefer co-living because a furnished room is more affordable than renting an entire unit. Facilities such as Wi-Fi, utilities, cleaning services and basic furniture also make moving in easier.

Why it matters:

Provides consistent yearly rental demand

Creates opportunities for longer tenancy periods

Makes affordable room-rental packages attractive

Encourages referrals among classmates and friends

Allows rooms to be marketed before each new intake

Nearby institutions should be assessed based on student population, intake periods, accommodation supply and travel time from the property.

3. Employment and Job Opportunities

A strong co-living location should be surrounded by offices, hospitals, business parks, industrial areas, retail centres or other major employment hubs.

Young executives, healthcare workers, interns, service staff and people relocating for work often look for furnished rooms near their workplace.

Why it matters:

Creates stable demand throughout the year

Attracts tenants with regular income

Reduces tenants' commuting time and expenses

Supports longer stays and more reliable rental payments

Reduces reliance on students as the only target market

The key consideration is not only the number of jobs nearby, but also whether the expected salaries match the proposed room rental.

4. Eateries and Daily Conveniences

Affordable food and essential services should be available within walking distance or a short ride from the property.

Important conveniences include restaurants, cafés, food courts, convenience stores, supermarkets, clinics, pharmacies, laundromats and banks.

Why it matters:

Makes daily living easier for tenants

Appeals to tenants who do not cook regularly

Improves the overall living experience

Helps tenants save travel time and transportation costs

Makes the location feel safer and more active, especially at night

A wide selection of affordable eateries is particularly important for student and entry-level working tenants.

5. Shopping Malls and Lifestyle Amenities

A nearby shopping mall offers more than shopping. It usually provides supermarkets, restaurants, cinemas, gyms, pharmacies, banking facilities and sometimes employment opportunities.

Why it matters:

Adds convenience and lifestyle value

Makes the property more attractive in advertisements

Provides recreation and social spaces for tenants

Offers part-time and full-time employment opportunities

Supports tenant retention because the area is convenient and enjoyable

However, the mall should complement genuine rental demand. A nearby mall alone does not guarantee that a co-living project will perform well.

Overall Assessment

A good co-living property should ideally connect all these fundamentals:

Affordable room + convenient transportation + nearby education or employment demand + complete daily amenities

When these factors are strong, the property is more likely to achieve:

Faster room take-up

Higher occupancy

Better tenant retention

Stronger rental rates

Lower marketing costs

More stable returns for the owner

Before starting a co-living project, AMR should also study the surrounding room supply, competitor rental rates, tenant profile, parking availability, building rules and the maximum number of legally permitted occupants.